References
MEWA
Ideas for press releases and content creation, monthly mailings, research and editing of case studies, creation of posts and videos for social media, interviews and exclusive articles
Strategic development of the Media Plan: selection and negotiation of online and print ads
Preparation and execution of Media Lunches | Photo shoots | Analysis & Reporting
FUCHS
Ideas for press releases and content creation, two monthly mailings, research and editing of case studies, reporting (e.g. MOTORFESTIVAL CARAMULO), creation of social media posts, exclusive interviews and articles, media events
Photo shoots | Clipping service | Analysis & reporting
Creation and distribution of newsletters
CCILA
Media relations | Moderating debates | Public interviews
Concept development, research and editing of the book marking the 50th anniversary of the German-Portuguese Chamber of Industry and Commerce | Concept development for IMPAKT magazine in 2003 and editing of the first issues
Concept development and implementation of various training measures for CCILA members (e.g. positive communication, conflict prevention, creation of newsletters)
GENERAL DYNAMICS EUROPEAN LAND SYSTEMS
Media relations | Strategic consulting | Reporting
Highlights: press conference with 40 national and international journalists (production start of PANDUR II 8x8)
Reception and creation of a useful and original programme for international journalists
Creation and implementation of various information events for journalists in Santa Margarida
Trips with journalists to Austria (for SIC reporting, e.g.) and military fairs
JUNGHEINRICH
2003–2012: Media relations; one highlight: press conference at the Eleven restaurant with the presentation of new models on the parking plateau in Eduardo VII Park (concept, preparation and implementation) | Production of a CEO’s video message for social media
2015: Communication training for executives and middle managers
2023 and 24: Communication training for the entire team (> 100 people)
Speech & media training | Team cooking | Speech writing | Conflict mediation
FISIPE and SGL CARBON
Media relations, internal communications and strategic consulting
Highlights: TV reportage (concept, preparation and support) | Press conference on the 40th anniversary
Immediate crisis communication: e.g. the case of a poisoned employee who was found in the factory and ultimately died in hospital, employee demonstration, employee accident at work and factory fire
Team cooking in the canteen for 40 participants at an international conference
BASF
Media relations | Speech writing | Photo shoots
Launch of the ‘Forum Gold’ product: Concept creation and organisation of 4 events for clients in the wine regions of Minho, Douro, Bairrada, Lisbon and Alentejo
Creation and organisation of the press conference for the 150th anniversary of the BASF Group
Media lunch to introduce the new CEO | Production of Christmas video messages from the team
ROCA
Media relations with 24 mailings, 5 interviews and 5 events/conferences per year - Highlights: Idea, conception and execution of a national architecture competition incl. award ceremony
Launch of the ‘Simplesmente Siza’ product line (interview with architect Siza Vieira for the catalogue, conception and implementation of the launch events) | Opening of the Roca Lisboa Gallery (conception and execution of a media event)
Proactive and reactive crisis communication with TV interviews with the CEO on RTP, SIC and TVI | Press trips to London and Laufen in Switzerland
SCHNELLECKE | KWD
Press relations | Media training | Speech writing
Creation, research in 4 countries and editing of two editions of the magazine ‘KWD Together’: PT-ES and DE-CZ
Editing of the Portuguese version of the quarterly international magazine ‘SCHNELLECKE INSIDE’ (2013–2018)
Event organisation, e.g. 10th anniversary and team cooking for potential clients
DB SCHENKER
Press relations | Speech & Media Training | Speech writing
Communication training for teams in Lisbon and Porto (12 days)
Conception and organisation of various events for clients and the media, e.g. inauguration of the terminal in Vila do Conde (with 350 participants), launch of rail transport and 2 celebrations for the company's 50th anniversary
Conception, research and writing of the book ‘50 years of DB SCHENKER’
DONAUER
ENGEL & VÖLKERS
MIELE
Communicating the change in business model from concession to sales to corporate clients
Concept development and implementation: training the Miele sales team for B2B discussions | 2 client events at which we presented the new model in the form of a quiz show.
Result: Miele was able to retain 98% of its corporate clients